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Logo Rebrand - School Project
Rebrand Challenge
Modernism Design
Role
Lead Designer
- Please note: This is not an official rebrand for Hello Kitty but a personal design project.
Tasked with a rebrand (not by the company), but as a challenge to re-create a well known logo using a modernism design technique, I chose Hello Kitty.
I looked at outlines of cats, black and white colours to create a simplistic and new iconic image. The best part of the challenge was trying to find a way to incorporate the famous bow that is so well known to the cat in this brand.










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