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Logo Rebrand - School Project

Rebrand Challenge

Modernism Design

Role

Lead Designer

    Please note: This is not an official rebrand for Hello Kitty but a personal design project.

    Tasked with a rebrand (not by the company), but as a challenge to re-create a well known logo using a modernism design technique, I chose Hello Kitty.

    I looked at outlines of cats, black and white colours to create a simplistic and new iconic image. The best part of the challenge was trying to find a way to incorporate the famous bow that is so well known to the cat in this brand.

Where Strategy Meets Design

Visual design that tells your unique story with creativity and purpose.

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Copyright © 2025, Denise Pelzmann. All Rights Reserved.

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